https://www.lucyedison.com/work-1 daily 0.75 2015-08-25 https://www.lucyedison.com/work-4 daily 0.75 2015-08-25 https://www.lucyedison.com/work-3 daily 0.75 2015-08-25 https://www.lucyedison.com/work daily 0.75 2015-08-25 https://www.lucyedison.com/work2 daily 1.0 2024-10-08 https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1527200612833-TZIR5V11QK8U40V7NKVO/Emblem_4_Pines_Black_Box.jpg Work https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1527260385960-JCD1TXN38QGPROYSWVVT/Emblem_Juicy_Aisle_2.jpg Work - Juicy Isle BRANDING / DESIGN Juicy Isle approached us with dated branding and packaging which failed to reflect their true brand story. Through our choice of illustration style, typography and colour palette, we were able successfully express their organically pure and proudly Tasmania heritage, in turn creating a more desirable brand and bottle. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1527775638041-EVG8AHL3ACV3OGSJ8SPA/Emblem_4_Pines_Bastards.jpg Work - 4 Pines - The Bastard Children of the British Empire DESIGN / TYPOGRAPHY / ARTWORK Australia’s second largest independent brewery, the 4 Pines Brewing Co., gave beer connoisseurs a history lesson in a box. Not just one they could read, but one they could taste with six very different and very special ales. Using historically accurate recipes, each bottle told the next chapter in the true story of the illegitimate offspring of Great Britain’s burgeoning 18th Century brewing industry. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1529268711584-S8DYHKBN2IVZROSV4GV1/Emblem_4_Pines_In_Season_IPA.jpg Work - 4 Pines POS Posters ILLUSTRATION / DESIGN / TYPOGRAPHY / ARTWORK For their in-store presence, 4 Pines decided to go retro. The first in the series was for Pale Ale, designed for thirsty punters and dogs with taste. The second poster was for their American Amber, and finally, my favourite their In Season IPA. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1527329497315-340KCEO7G49AIA3UM73U/Emblem_The_Galley.jpg Work - The Galley Kitchen BRANDING / DESIGN / ART DIRECTION Rebranding The Galley Kitchen was part of a larger 9 month brand overhaul of 5 star hotel, The Anchorage - located in Port Stephens, Australia. The Galley Kitchen is their mid-range restaurant which serves both lunch and dinner within the restaurant itself, with views overlooking the harbour and sea, as well as poolside. I designed all brand collateral including logo, colour palettes, menus and signage as well as sourcing staff uniforms, cutlery and tableware. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1528916559363-A24MWMQ79ST02LCXVI5I/Emblem_Enigma_Website_2.2.jpg Work - Enigma Agency Website BRANDING / DESIGN / ART DIRECTION Briefed with designing a modern website that would truly reflected Enigma’s brand premise ‘ideas with grit’, I created a dynamic layout using strong colours, bold, offset typography and snippets of sharp, gritty texture. The homepage featured a compelling soundtrack and fast paced video showcasing the agency work to really stimulate the senses. Check out the live site here. (Please note the soundtrack and video have changed since launch). https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1529068501663-VJH33LD7TRODBT3HQKBM/Edison_Wild_Herring_2.jpg Work - The Wild Herring BRANDING / DESIGN / ART DIRECTION / ARTWORK Rebranding The Wild Herring was part of a larger 9 month brand overhaul of 5 star hotel, The Anchorage - located in Port Stephens, Australia. The Wild Herring is their fine dining restaurant which serves fresh seafood and locally sourced produce. We felt the restaurant should feel like a natural extension of The Anchorage, sharing and reinforcing the brand position (‘where the land meets the sea'), as well as it’s tone and values. I designed all brand collateral including logo, colour palettes, menus and signage as well as sourcing staff uniforms, cutlery and tableware. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1529331129169-3M0OBC9GOANXF39W5D2A/Emblem_Villa_Rossi.jpg Work - Villa Rossi Packaging BRANDING / DESIGN / ILLUSTRATION This was one of my first packaging projects back in 2011. Prominent Australian supermarket, Harris Farm, began importing Villa Rossi produce from Italy. Not only did they need new packaging to appeal to the Australian consumer, they wanted to compete with the big brands with strong brand presence on shelf. To express the authentic Italian heritage, I illustrated the iconic Tuscan landscape where the produce is grown and told the story of the Villa - Rossi families on pack. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1527339117204-92DY1VZM0MM8V5VDJV54/Emblem_Jacobs_Herbs_2.jpg Work - Jacobs Herbs BRANDING / DESIGN Jacobs herbs, a family run business deep in the Australian Southern Highlands, supply high end restaurants with organically cultivated, hand selected herbs. I wanted to capture the their unique, personal touch within the logo, so asked each one of them to ink up their thumb and index finger (the herb picking duo) and leave a print. I then used these to form the background of the logo. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1529081740892-KOME40JLZ8CDEHZ4ZWII/Emblem_Glasshouse.jpg Work https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1529925815357-JRWCDGXDBUQKH2MAEEL8/LE_Dairy_Farmers_Promotion_3.jpg Work - Dairy Farmers DESIGN Whilst Head of Design at Workshop Australia I worked on various on-pack promotions and POS pieces for Dairy Farmers products. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1529335344863-JKHO7BN6AXOEJHIBGMNO/Emblem_Nelson%27s_2.jpg Work - Nelson's Sodas Branding & Packaging BRANDING / DESIGN Nelson’s are a small batch producer of natural sodas, due to launch in the Australian market late 2018. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1561473373920-OAXHCHPKH98YUHWMVYR7/Emblem_Social_Plastic.jpg Work - Plastic Bank DESIGN The ‘I used to be a bottle’ bottle, made by Plastic Bank from recycled Pet bottles. By purchasing these bottles, consumers support Plastic Bank: A social enterprise which aims to clean up plastic waste from our oceans while providing valuable opportunities for impoverished communities. Plastic Bank offers residents of Haiti, the Philippines and Indonesia cash or vouchers in exchange for the waste they collect, which goes on to be recycled into products. The brand is known as SOCIAL PLASTIC®. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1561196988861-55Y6WOU7MBXEJ4YS4ET5/Emblem_Payr_1.jpg Work - Payr. BRANDING / DESIGN / ILLUSTRATION (in this case adapting and adding to stock illustrations) / ARTWORK Payr is the first fully integrated insurtech company for the cost containment industry, paying medical expenses abroad through smart-technology in 75+ currencies across 120+ countries. I was approached to design their branding material, including logo, colour palette, business cards and website imagery. We wanted a serious but approachable tone to sit alongside their brand values. Explore the live site: www.hellopayr.com https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1578397394489-WO0P3TU6TQ0I0OKS1N84/Emblem_Staples_1.jpg Work - Staples ILLUSTRATION / DESIGN Staples Europe wanted new packaging designed for their own-brand pen ranges. With over 80 skus, the product information needed to be displayed in a way that consumers would find easy to navigate. We created a clean, minimal and contemporary design by stripping out all unnecessary details. We also decided to illustrate the pens (rather than use product photography which can often be inconsistent in terms of lighting, quality and perspective) in order to create a cohesive look and feel, resulting in a bold, proud and confident design. There were 2 ranges, premium (which used grey, white and gold tones) and standard (which used the iconic Staples red, white and grey). Project completed while freelance for MAS. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1578429794918-17FQG5KRFB8Z59N94MJL/Emblem_Chocolade_11.jpg Work - Elvee DESIGN / ILLUSTRATIONWhile freelancing for MAS Amsterdam, I was asked to design the packaging for Elvee’s bon bons, a new and exclusive range for the Dutch supermarket Plus. The challenge…they had to look like they were crafted by a reputable chocolatier, but had to be ‘brandless’. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1606671984231-6N1ELA76TW0FC8Q8VJPL/Emblem_Goodradigbee_Gin_4.jpg Work - Goodradigbee Distillers Gin BRANDING / DESIGN / ILLUSTRATION / ARTWORK Just like the Goodradigbee whiskies, their gins are distilled on Sydney’s Northern Beaches and have a uniquely Australian twist. Sweetwater Gin is infused with the heartwood of the native Ironbark tree, giving it it’s rich colour, along with native citrus and botanicals, supplied by indigenous farmers from Northern New South Wales and Southern Queensland. Freshwater Gin (named after Freshwater Beach which is located near the distillery) has complex native botanicals such as sweet and soft quandongs, vibrant kakadu plums and aromatic native currants. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722250269949-1DZ2M78FML7MBJZM4FJ8/Edison_Afterlife_1.jpg Work https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722264481685-OPXV1QR7361H9B6IAARH/Bohohitch_6.jpg Work - Bohohitch BRANDING / ILLUSTRATION / ARTWORK Handmade on the island of Jersey, Bohohitch macrame uses sustainable and ethically sourced materials for their beautiful pieces. With their eco-friendly ethics at the heart of their brand, I wanted to use natural textures, an earthy colour palette and to feature plants in their product photography. Using people (hands, feet, arms and torsos) within the majority of product shots also gave a human and approachable quality to the products, while in turn giving the macrame a sense of scale. By creating a series of graphical assets I was able to create unique and ownable patterns for their printed tissue and wrapping papers, giving a premium boho feel to the unpacking experience. Brand due to be launched July 2020. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722266102251-VGF8CT9K7EI57UPN2DLW/Emblem_Mr_Haz_2.jpg Work - Mr Haz MENU DESIGN / ILLUSTRATION / ARTWORK Where pop art, graffiti and good Mexican food meet. Located in the Jordaan district of Amsterdam, Mr Haz serves authentic homemade tacos. We wanted to design a menu with personality, one that truly fits with the brand and venue itself. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722271243836-3XTW5SL3NG47WBZU8I55/Emblem_Anchorage_1.jpg Work - The Anchorage BRAND STRATEGY / BRANDING / DESIGN / INTERIOR DESIGN / ARTWORK In 2017 I began an incredible, 9 month project, rebranding ‘The Anchorage’, a luxury hotel & spa, nestled on the pristine shoreline of Port Stephens, Australia. The epic task included readdressing their positioning as well as creating a comprehensive array of brand collateral such as logo, typography, colour palettes, stationery, in-room compendium, EDM's, print and digital ads, signage and wayfinding graphics, staff uniforms, tableware and elements of interior design. No stone was left unturned, rebranding their entire facility from top to bottom, including their new restaurant ‘The Wild Herring’, poolside cafe ‘The Galley Kitchen’, in-house spa ‘Spa Lucca’ and whiskey bar, aptly named 'Hemingways'. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1527266844241-U5GY99Z3T5OE4Z2PGWMN/Emblem_4_Pines_German.jpg Work - 4 Pines Posters, Print Ads & Viral Content ILLUSTRATION / DESIGN / TYPOGRAPHY / VIRAL SUPERS / ARTWORK The 4 Pines Brewing Co. in Manly, Australia brew as good a German beer as the Germans. Not great news for the Germans, but great for us. Working alongside Creative Director Peter Ogden at Dentsu, I designed various print ads, posters and viral content supers to advertise their award winning beers. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722340021626-S4WAFF05YRTWF91MEB0F/Emblem_Pescado_NEW_2.jpg Work - Pescado BRANDING / DESIGN / ARTWORK Late 2017 saw the launch of Sydney’s first fully sustainable, modern seafood restaurant for which I created the logo, menu and branding collateral. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722337305037-QQXFYAOHOSV3FA095KBE/Emblem_Goodradigbee_20.2.jpg Work - Goodradigbee Distillers BRANDING / DESIGN / ARTWORK Goodradigbee Distillers aims to be the first truly contemporary distillery that democratises the age-old traditions surrounding single malts, gin, rum and rye spirits. Rejecting the elitist ideals of old, their (patent pending) single malt cubes and vanes accelerate maturation, meaning premium spirits can be created 3-5 times faster than traditional oak barrels. They’re also disrupting product provenance by creating new taste profiles from whisky matured in Australian hardwoods – Jarrah, Ironbark Yellow and Ironbark Red, which not only provide unique flavours but also colour the whisky itself. The Goodradigbee River winds its way through the Snowy Mountains of New South Wales, Australia and was a pure, idyllic, entrancing experience for it’s Founder who used to fish in its crystal clear waters as a boy. The beautifully remote yet accessible river, has guided the essence of Goodradigbee Distillers, therefore capturing the river itself within the logo was crucial. The logo not only forms a cube to reflect the brands unique stance, it’s also designed to help people phonetically pronounce the brand name. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722354963428-PNCPKIN0BOGO6U7E9ENB/Emblem_Go%21Kidz.jpg Work - Go! Kidz ILLUSTRATION / DESIGN Recommended by a former client at Unilever, I was approached back in 2017 by founder Jeremy Crooks to create the Go! Kidz packaging. A few things were already set, the logo had been created and we were limited to producing labels which had to be applied by hand to the biodegradable packs. Their range of wholesome and nutritious kids meals are packed with veggie goodness (99% of Australian children are not eating enough vegetables, and a quarter are overweight or obese) so we decided to illustrate the veggies and make them the hero of the packaging. Being an Aussie company, we felt it was only right that the characters should wear sunnies! Go! Kidz meals use all-natural Australian ingredients and have no additives, preservatives, flavourings or chemicals. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722184972038-CAL15DV793DV1DL6W42C/image-asset.jpeg Work - MAS Rebrand BRANDING / DESIGN / ILLUSTRATION / ARTWORK After collaborating on projects for a few years, Mas asked if I'd address his rebrand. The brief was simple, minimal, modern and ownable. View his live site here. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722630482763-TVJDYHIH6IBB5B4QTLJ3/Fitzroy_Bay_Main_2024.jpg Work - Fitzroy Bay Distillery BRANDING / DESIGN This concept design for Fitzroy Bay Distillery heros the very botanicals and ingredients used within their spirits. Botanicals cast shadows over the main label, which visually capture the sense of long summer days and the idyllic, relaxed nature of life within the bay. It also provides the notion that the ingredients have left an everlasting impression on the spirit. You can take the bottle out the bay but the essence of Fitzroy remains. Project completed with the wonderful, Sydney based WhatCameNext. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722630891793-UUXWY9X3SUCN6OUBONU2/Kangaroo_Island_Main_2024.jpg Work - Wilderness Island Spirits BRANDING / DESIGN Willderness Island, a unique, abundant land where the sun sets over the ocean. A perfect spot for sundowners. This concept design captures the balance the brand strikes between the earth and spirits, only handpicking the exact amount of botanicals needed to distill their beverages, allowing nature to continue to thrive within it's remote ecosystem. Project completed with the wonderful, Sydney based WhatCameNext. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722267569972-1878KFKM4P7WEFL3EE74/Emblem_Hemingway_3.jpg Work - Hemingway's Bar Branding CONCEPT / BRANDING / DESIGN / ARTWORK The 2017 revamp of The Anchorage Hotel, Australia, saw the creation of new in-house whisky bar, boasting rich mahogany, stone, dark timber, with aged leather, plaid and velvet textures. Taking inspiration from tradition, we named the bar ‘Hemingway’s’ after the late author who was famed for his love of a drop or two. Naturally the design language throughout the brand collateral took lead from Hemingway himself, creating menus which resembled vintage books, reservation cards which looked like old stamped library cards and branded leather bookmarks which were handed out on launch night. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1561195270313-OEE95OJWVPUEHWB1GGSE/Emblem_Peche_1.jpg Work - Peche BRANDING / DESIGN While freelancing for MAS, I developed the brand identity for Peche Food Group, suppliers of the highest quality food to local Dutch restaurants such as Daddler, Bokkedoorns and 212 . The Peche team live and breathe food. Their product knowledge is unparalleled. They know exactly what’s going on in the kitchens of the top restaurants and get a kick out of sourcing that one unique product that makes a chef go wild. Their desire to acknowledge and celebrate that women were at the roots of the company led us to craft feminine icon (loosely based on a photo of the founder's mother), borrowing colours from traditional Dutch 'Delftware'. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722520734726-ORRZ4P3CPSEL0X5KDIS9/Emblem_Clearskins.jpg Work - Cleanskin Wine Labels BRANDING / DESIGN Back in 2018, the brief for these cleanskins was simple, create 3 new wine labels within the themes: 'Optica', 'Las Vegas' and 'Collections'. There were no previous brands, and with the target audience being 21 - 35, they didn’t want the iconography of traditional wine labels. This meant we could be as contemporary, abstract and vibrant as we wanted. The only constraints we had were the need for a paper label with no diecuts. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722353310409-N8RJ0K6PDVFS4LHQFK5R/Emblem_Willow_Farm_4.jpg Work - Willow Farm BRANDING / DESIGN Nestled within in the blossoming meadows of the Oxfordshire countryside, Willow Farm produce high quality organic honeys. Keen to increase their sales within their farm shop stockists, I was tasked with creating a new logo and packaging to enhance their brand presence on shelf. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1722347779743-03O6GQCXCJKPB5MYWAHK/Smirnoff_Ice_Zero.jpg Work - Smirnoff Ice Zero Sugar DESIGN Redesigning Smirnoff's in market range led us to maximise standout on shelf through a joyfully vibrant, dynamic and confident design with bold expression of flavour. We wanted 'Zero Sugar' to shine while simultaneously amping up the brand's KBA’s in a meaningful way. Executing the brand shield in black allowed us to borrow cues from in market 'zero sugar' expressions and therefore tap into existing consumer perceptions. The large, flavour led 'zero' in the background not only grounds the photography, it also creates a striking, ownable asset. Water refractions and ice add to the notion of 'summer refreshment'. Project completed whilst freelancing with the talented team at Design Bridge and Partners NYC. Other designs in the range include Raspberry, Pink Lemonade and Red, White & Berry. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1728421926288-JG0PHOW3MTL7MOH4OFCA/Bebeconfort_Main_Image_2024.jpg Work - Bebeconfort Rebrand 2020 marked big change for the Bebeconfort brand. The brand lacked a distinctive positioning in the highly competitive juvenile market. To ensure Bebeconfort could successfully expand across wider markets, the challenge was therefore to rebrand in a way that connected deeply and authentically with parents. Cue Amsterdam-based strategic and creative agency The Brave New Now, tasked with this important evolution of the Bebeconfort brand. Together we crafted a new logo and colour palette. We felt it was important to feature the elephant at the core of the new logo (the elephant was originally selected because it is recognised as being protective of its young, and a nurturing parent). Bebeconfort also sold a range of products and soft toys, based on ‘Elidou', an elephant character. A green colour palette was chosen to inspire parents and reflect Dorel’s sustainability credentials. Since the initial brand task, the talented team at TBNN have developed Bebeconfort's strategic brand story, packaging and social posts, to name but a few channels. Dorel Juvenile is now implementing the refreshed brand identity to great success across wider European markets. https://www.lucyedison.com/work daily 0.75 2015-08-25 https://www.lucyedison.com/vanguard-bureaucratic-suspense daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452634113588-M32DA4VU1QCEBLOKWCBV/main.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633698923-SREVHETD6RNYH16WLS5K/full-landscape.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654663-XU9XK3PJ7V4Q9PR3OM65/close-portrait.jpg Vanguard: Bureaucratic Suspense - I envisioned political figures stuck in Capitol Hill like fruit in a gelatin mold. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654685-KJ1URBHJSVCK5D1PUG3U/close-portrait-2.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633699077-35U8OWGO56S54W2RF8TC/magazine.jpg Vanguard: Bureaucratic Suspense https://www.lucyedison.com/decode-creative-inheritance daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452640769497-E5BE96CWRJJDH3B0B160/illo-portrait.jpg DeCode: Creative Inheritance - Through several collage graphics, I communicated the overarching idea and its 50,000-year history and represented a few key creative figureheads of Western culture. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971590-I5XJ8SJKKIR0B0A53PX2/illo-portrait-numbers.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514773-2OF1BVGMTPQA623ACN9X/Wired_Genius_Piece_5_McQuade.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514824-AZ0D2YZ2WBB38VDXQWBS/Wired_Genius_Piece_6_McQuade.jpg DeCode: Creative Inheritance https://www.lucyedison.com/kipp-harbor-times daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767403805-KN8Z62OADRLLPKN8YA4P/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767279224-813H6OYK1363VPX4Y0MT/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452557556634-PO1XOYQ0KN2HX9ADYKH6/close-landscape.jpg Kipp Harbor Times - I looked into our 34th president’s accomplishments and was interested to discover that he created the interstate. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638051-1LLPLYCRXOBTE8WAK8XB/head-portrait.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638081-R7T7CSD19BDYHKWBAWH3/header-portrait-2.jpg Kipp Harbor Times - So I incorporated the meandering patterns of our highways into the fragmented design. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566875204-QCVG0UNW807VF00ACAUV/close-portrait.jpg Kipp Harbor Times https://www.lucyedison.com/the-finance-pulse daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911180-L6DBH16UX5HSJKKQVZQI/close-portrait-4.jpg The Finance Pulse - Futurists and climate change researchers agreed that after oil, the next great precious resource would be potable H2O. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911018-5UG8G3WWA6Y9TIC2E0AG/close-portrait-3.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494610-7UD2HPU09F11AQSZQL37/cima-photo-2.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494985-ZBDN9ZAEGKVHFK2PRUUE/cima-photo-4.jpg The Finance Pulse https://www.lucyedison.com/a-berlin-guide daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg A Berlin Guide - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg A Berlin Guide https://www.lucyedison.com/morale daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703233250-IM5BFXP1MAIXWP6BDQM8/relax.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235173-J8VISCZ1CRJIS9GD40K9/work.jpg Morale - The result was a six-piece collection of motivational words that, for me, hold a lot of meaning. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703234323-7H1DDQUVRD9GBFVJNMQX/tone.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703231449-OX10SZHWJMNCP33LPG7P/create.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703232145-5IIRH99I5BE7J0EK2MQY/laugh.jpg Morale https://www.lucyedison.com/ethics-review daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627107-0QLYI4VGN9ZHH3XPAYO2/close-landscape.jpg Ethics Review - Students often stick tabs in a book to bring attention to certain passages, but in this case, the tabs are used to avoid the material. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627024-3PESQO49EK5MEB2WGK2U/close-portrait.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453229235157-DT7832199KLB1P9CB8N8/close-portrait-2.jpg Ethics Review https://www.lucyedison.com/about daily 0.75 2024-11-11 https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/fe8b9e80-3ebc-48b8-9589-1f89eccbd3b4/Edison_About_Page_Image_v3.jpg About https://www.lucyedison.com/contact daily 0.75 2024-07-27 https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/94d80133-91b9-4d9d-96eb-4a4a8bc58ad7/Contact_Page_Image_v2.jpg Contact https://www.lucyedison.com/awards-press daily 0.75 2024-07-30 https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1529056613668-FQNRG9PEVH3QS4EQOXEW/Emblem_4_Pines_Bastards_Awards.jpg Awards & Press - 4 Pines Brewing Co. The Bastard Children 2016 NY FESTIVALS: Bronze in Innovation - Packaging Design Finalist in Packaging Design - Humour 2016 AWARD AWARDS: Finalist - Packaging Design Range 2015 AIBA: Gold - Best Packaging (Outer Case) Gold - Best Labels (Surface Graphics) Best in Show Trophy 2015 AUSTRALIAN INTERNATIONAL BEER AWARDS: Best Packaging & Gold Medal Winner 2015 LIA: Silver - Art Direction Silver - Beer category 2015 WORLD BEER CHAMPIONSHIPS: Gold Medal - Best Gift Box Silver Medal x 2 PRESS: The Dieline: View Article Campaign Brief: View Article Creative Review UK: View Article THE TEAM: Peter Ogden - Creative Director / Copywriter Lucy Edison - Senior Designer / Art Director / Typographer Tim Waters - Illustrator David Milner - Strategy Extraordinaire https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1529061250714-WG0WFRLMPW7RB59BIEZA/Toyota_Corolla_Press.jpg Awards & Press - Toyota Corolla 2014 Campaign PRESS: Campaign Brief: View Article THE TEAM: Agency - Dentsu John O'Connor - CEO Pete Ogden - Creative Director Lucy Edison - Designer Andrew Henderson - Account Director Baz Milas - Producer Heckler - Production Co Justin McMillan - Director Garry Jacques - Creative Director Will Alexander - Executive Producer Johnny Greally & Samantha Daley - Producers Matt Stewart - DOP Andrew Holmes - Editor https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1529062005236-HO4KQV93T9H0UCBTQR9R/Emblem_4_Pines_Kolsch_Fist_2.jpg Awards & Press - 4 Pines Brewing Co. Kolsch Advertising PRESS: Campaign Brief: View Article THE TEAM: Peter Ogden - Creative Director / Copywriter Lucy Edison - Senior Designer / Art Director / Typographer Tim Waters - Illustrator https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/9ac94178-d2dc-40a9-b799-fac3cbae377b/Edison_Awards_Page_Image_2.jpg Awards & Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1529056000489-55SYLWJSGJB6YS2Y608M/Emblem_4_Pines_Black_Box_Awards.jpg Awards & Press - 4 Pines Brewing Co. Black Box Packaging 2016 AIBA AWARDS: Silver - Best Consumer Packaging Bronze - Best Labels/Graphics (Bottles) PRESS: The Dieline: View Article Packaging of The World: View Article The Australian: View Article Yahoo News: View Article THE TEAM: Peter Ogden - Creative Director / Copywriter Lucy Edison - Senior Designer / Art Director / Typographer Tim Waters - Illustrator https://images.squarespace-cdn.com/content/v1/5b06e7a02714e5790c326a97/1529059033375-G0MV25SYU8DKPUA2B6YW/Sacred_Ground_Press.jpg Awards & Press - Newcastle Knights Sacred Ground Campaign PRESS: Campaign Brief: View Article THE TEAM: Agency - Enigma Pete Ogden - ECD Peter Chapman - Exec Director Creative Team: Matt Dawe, Matt Plummer, Luke Duggan, Lucy Edison, Dan Stephens Digital Team: John Kouris, Will Brown, Abhishek Das, Quan Do Simone Whalley: Account Management Gerad Pethabridge: Planner Baz Milas: Agency Producer Ange Maloney: Photography